Branding Canada: Projecting Canadas Soft Power Through Public Diplomacy Evan H. Potter

ISBN: 9781282866294

Published: October 2nd 2013

Unknown Binding


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Branding Canada: Projecting Canadas Soft Power Through Public Diplomacy  by  Evan H. Potter

Branding Canada: Projecting Canadas Soft Power Through Public Diplomacy by Evan H. Potter
October 2nd 2013 | Unknown Binding | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | | ISBN: 9781282866294 | 8.41 Mb

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canadas soft power internationally.MoreEvan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canadas soft power internationally.

He argues that protecting and nurturing a distinct national identity are essential to Canadas sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the countrys public diplomacy, Branding Canada offers policy advice on Canadas approach and advances the thinking on public diplomacy in general.



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