Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand Marc Braunstein

ISBN: 9780761525325

Published:

Hardcover

400 pages


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Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand  by  Marc Braunstein

Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand by Marc Braunstein
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 400 pages | ISBN: 9780761525325 | 9.46 Mb

The Internet presents businesses with the most potent collection of tactics and new business opportunities theyve ever experienced. But the Web is certainly no magic bullet, and setting your business apart requires that you understand exactly howMoreThe Internet presents businesses with the most potent collection of tactics and new business opportunities theyve ever experienced.

But the Web is certainly no magic bullet, and setting your business apart requires that you understand exactly how the Internet fits in with all the other elements of your companys growth strategy. Inside, two experts reveal their knowledge of how to deepen and profit from brands in the era of the Internet. Using examples of established companies both large and small, Marc Braunstein and Edward H. Levine trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.

InDeep Branding on the Internet,Youll also discover:How a deep brand can be the ultimate search engine for your businessWhy you should ignore online users and focus instead on customersHow smart, multi-channel brandholders should win on the Internet every timeWhy the Internet has a low barrier to entry but a high barrier to profitHow the Web can give you more control over channels and markets that are becoming increasingly fragmentedAnd much more!Insightful, easy to read, and packed with practical information,Deep Branding on the Internetis a must-have tool that everyone from a Fortune 500 manager to an aspiring small-business owner will want to read, share, and act upon.



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