Consumer Behaviour: A European Outlook Havard Hansen

ISBN: 9780273704010

Published: November 1st 2008

Paperback

494 pages


Description

Consumer Behaviour: A European Outlook  by  Havard Hansen

Consumer Behaviour: A European Outlook by Havard Hansen
November 1st 2008 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 494 pages | ISBN: 9780273704010 | 3.20 Mb

This new European perspective on Schiffman and Kanuks classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.MoreThis new European perspective on Schiffman and Kanuks classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.

The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.



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